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Becoming parents: an extraordinary experience

In-depth information and expert tips to answer your questions.

Becoming a mum and dad is an extraordinary experience, full of unique and exciting moments. But there is so much to take in and so many questions triggered by these moments. Our mission is to support you by offering you the skills and knowledge of top experts, paediatricians, obstetricians, paedagogists and other specialists along with our experience and that of many parents, to provide answers to your questions and help you to get the most our of every moment spent with your little one. In this section you will find in-depth information, guides and tips on each of the various aspects of caring for your baby, from maternity to breastfeeding, hygiene, body and healthcare, playtime, strolling and travelling. If you wish to attend an event with an expert in one of our Stores you will find information about all the dates and topics discussed, here.

Let’s go out and about

A daily walk is not simply a pleasant pastime – it also represents a source of stimulation and provides…

When his nose is stuffy

Freeing his nose from excess mucus ensures a regular breathing, a calm sleeping, relaxed attitude towards food….

Closer than close….

Co-Sleeping? Yes, but there are a few rules to remember…

The right shoe for his foot

Footwear plays a key role in the physiological development of feet, so let’s choose them carefully…

Saturday night fever!

Fever in little ones is often unexpected and always unwelcome, especially at the weekend, causing anxiety and difficulties for…

Colds in children: how to unblock a congested nose

How to unblock a congested nose, enabling baby to sleep peacefully despite having a cold….

I dress by myself!

Growing means also wanting and being able to choose….

Do you speak English, mammy?

In a global and multilingual world, many parents feel the need to teach their children a second language very…

Let’s go walking

His daily stroll is not a mere entertainment, but is a source of precious stimuli and experiences for the…

At ease, regardless of the bump.

Small inconveniences caused by the increase in volume of breast and bump cannot be avoided during pregnancy….

Let’s prepare the nest

When approaching the end of pregnancy, mum and dad feel instinctively the need to prepare the room and the…

Summer yes, mosquitoes no!

How to protect your baby from those annoying companions of our summers….

Do you need information?

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