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Becoming parents: an extraordinary experience

In-depth information and expert tips to answer your questions.

Becoming a mum and dad is an extraordinary experience, full of unique and exciting moments. But there is so much to take in and so many questions triggered by these moments. Our mission is to support you by offering you the skills and knowledge of top experts, paediatricians, obstetricians, paedagogists and other specialists along with our experience and that of many parents, to provide answers to your questions and help you to get the most our of every moment spent with your little one. In this section you will find in-depth information, guides and tips on each of the various aspects of caring for your baby, from maternity to breastfeeding, hygiene, body and healthcare, playtime, strolling and travelling. If you wish to attend an event with an expert in one of our Stores you will find information about all the dates and topics discussed, here.

When his nose is stuffy

Freeing his nose from excess mucus ensures a regular breathing, a calm sleeping, relaxed attitude towards food….

Closer than close….

Co-Sleeping? Yes, but there are a few rules to remember…

The right shoe for his foot

Footwear plays a key role in the physiological development of feet, so let’s choose them carefully…

Let’s go out and about

A daily walk is not simply a pleasant pastime – it also represents a source of stimulation and provides…

Communication between mum and baby: the importance of cuddles

Touch is one of the most important senses that develops right from the embryonic stage. Cuddles and caresses, therefore,…

Spoon, an unknown entity…

During weaning, the child must learn a new way to eat using tools that were previously unknown by him….

Humidify? Yes. But how?

In winter colds and coughs in babies are almost inevitable but we can try to contain them, also by…

Protect your baby’s eyes from the sun’s rays

Protecting your eyes from the sun’s rays is good advice for anyone, but even more so for children….

And what I make him wear at kindergarten?

Comfortable, practical and functional clothing is advisable for his day at the kindergarten….

Saturday night fever!

Fever in little ones is often unexpected and always unwelcome, especially at the weekend, causing anxiety and difficulties for…

Colds in children: how to unblock a congested nose

How to unblock a congested nose, enabling baby to sleep peacefully despite having a cold….

I dress by myself!

Growing means also wanting and being able to choose….

Do you need information?

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